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Silent Contributor

During an office party a person in senior position in the office patted my shoulder and said “How are you doing, Mr. Silent Contributor?” The person sitting next to me heard it and joined the ensuing conversation.

They both suggested me to talk more about the work I do. Showcase it more often. Be seen. And, get noticed.

While the marketer in me agreed to the advice. Somehow, I didn’t feel like adhering to it. Here’s why:

Value vs Perception of Value

Value =  the importance, worth, or usefulness of something.
Perception of Value = Value in the eyes of the customer. Meaning, what customers think the product is actually worth. 

If there is a value problem, then it is a product problem. Implying that the product is faulty and needs improvement.

If there is a perception of value problem, then it is a marketing/advertising problem (or psychological).

I was content knowing that in my case it is not the former. 

Posted in Marketing

2 Comments

  1. Siddharth

    If there is a perception of value problem, then it is a marketing/advertising problem (or psychological).

    It also can imply that maybe they were not the targeted audience.

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